Brand New's second edition, on 21 of May 2010

Marketing

May, 21^st 2010

By Revalen & Oliver

M

arketing is the most important thing which determines how well your business can be positioned in the market. If your marketing strategy works well, your business can generate much money. The function of this department is not only to promote the product, aspects like; price-strategy, product-quality, distribution, sales and qualified personnel are also functions within the marketing.

Without promotion, our product would not be known by people. There are various ways to get known by a larger group of potential customers, by using the newspaper, banners, brochures, radio and television. Doing this means that we have to spend money first, before being able to sell products. Da Vinci also has some ways to promote their product (High quality Education, of International standards). The interesting thing about that was that the Da Vinci Polytechnic Papua International School did not spend a lot of money to do that, while the effects are tremendous. The conversation below is an interview of our reporter with one of the students, responsible for marketing activities.

What was the purpose of your work, what was your objective?

We had to find a creative way to promote our school, without a great budget.

Can you tell me how important your task was?

It is important that everyone knows that we exist, and that our school is the best alternative for everyone who is in search for quality education.

How did you manage to work with a limited budget?

First we had to find a sponsor. Then we had to offer him a deal he could not refuse.

This is a so-called win-win situation. So, besides promoting, we also build good relationships with other companies.

We have three big sponsors, the Dorong Sorong foundation, the Mandiri bank and our newest sponsor is Bumi Putera insurance.

Can you tell me more about the win-win situation?

Every company needs promotion. So, we took the opportunity to offer our sponsor to put his name on our bus. We told him that we have 2 buses and if they put their advertisement on the bus, everyone can see it. Our buses drive every day from Sorong city to Sorong regency, thus a big exposure. In return they sponsor us. This is a Win-Win situation

How does the future look like, with regards to your bus-advertisement?

In fact, that is a secret but I will tell you just a little bit. We will try to find other big sponsors because there is still a lot of space on our buses.